Social Media Analytics: What to Measure and Why

11/30/2017 - 11:00am America/Los_Angeles
90 minutes

Don't know where to start when planning your social media metrics? Join us to learn the best methods to measure your library's social media outcomes. During this event, you will learn how to establish measurable goals, identify key performance indicators (KPIs), and understand how to evaluate your social media results. Presented by: Molly Bacon, Social Media Manager, TechSoup for Libraries; and Cherise Mead, Librarian III, Mesa Public Library (AZ).